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davecraft9
- May 21, 2020
- 3 min
Discover Your Perfect Audience
Whether you are an ethical brand or not, the challenge of correctly identifying your marketable audience is paramount to business success. When your product is sustainable, green or ethical the task can be more challenging still. This is because quite often you are not simply looking for a life stage driven cohort. It isn’t enough for instance to simply pin your hopes on the much talked about Millennial market or hope that the Baby Boomers are travelling in the same conscious
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davecraft9
- May 21, 2020
- 4 min
Local v National Growing your ethical brand
It is well known that ethical brands are born out of personal experiences or an observed dissatisfaction with what decent people see around them. Thank goodness for the action that keen minded social entrepreneurs bring and their energy and enthusiasm for innovation and for creating positive impact. For some this entrepreneurial drive is innate, for others it is learnt or comes from a growing consciousness to simply do good or better. Fortunately for us all, wherever it emana
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davecraft9
- May 21, 2020
- 1 min
The power of audience identification
Many socially ethical businesses look in wonder at how the big brands can reach their customers with such ease. We all see them speaking to us on multiple devices with an uncanny knowledge about how we have behaved. The truth is that this is much more difficult than it looks. Okay, so let me qualify this. Getting the user experience perfect is very costly and requires a lot of careful management. What is very difficult is really understanding what is working and where your be
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