4 minGood Karma manifests from BAU marketing spendWe are often asked by our clients why, back in 2019, a lifetime ago, we chose to set up Good Karma Media, our social value communications...
3 minUnlocking Supply Chain PotentialSocial Value Supply Chain Recognition The Social Value Act is disrupting the procurement process. According to the government social...
3 minSupply chain suppliers can do more…action rather than wordsThe move towards more purposeful business is now becoming a mainstream strategy for many mid and top tier businesses. This is welcome and...
4 minPurpose, On Purpose – Three Burning Questions for 2021Attitudes towards the role that business can play in the well-being of society have been gradually shifting for some years. Mainstream...
2 minThe DNA of Customer BehaviourA detailed knowledge of the customer journey helps a business to, not only evaluate the effectiveness of its marketing, it also helps it...
3 minHow to improve the accuracy of your website analyticsWhen it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics. For most this means...
8 minDiversity & Inclusion :-) Ways to become a more conscious business If you are reading this discussion document we are sure that you have already recognised the incredible value that Conscious Leadership...
4 minHow Good Karma helps society and transforms business for goodWe were recently asked by a client why we chose to set up Good Karma Media, our data driven management, PR and marketing consultancy, as...
3 minDiscover Your Perfect AudienceWhether you are an ethical brand or not, the challenge of correctly identifying your marketable audience is paramount to business...
4 minLocal v National Growing your ethical brand It is well known that ethical brands are born out of personal experiences or an observed dissatisfaction with what decent people see...
3 minWhy we think social enterprise and purpose led businesses are the answer to the World's problemsIn 2015 the United Nations announced seventeen long-term Global Goals for social, economic and environmental good. They are important to...