INSIGHTS

5 Reasons why storytelling is important for brand success

Storytelling is a crucial component of successful marketing and PR, and this year it’s more important than ever (a view supported by our...

Good Karma manifests from BAU marketing spend

We are often asked by our clients why, back in 2019, a lifetime ago, we chose to set up Good Karma Media, our social value communications...

Unlocking Supply Chain Potential

Social Value Supply Chain Recognition The Social Value Act is disrupting the procurement process. According to the government social...

Supply chain suppliers can do more…action rather than words

The move towards more purposeful business is now becoming a mainstream strategy for many mid and top tier businesses. This is welcome and...

Purpose, On Purpose – Three Burning Questions for 2021

Attitudes towards the role that business can play in the well-being of society have been gradually shifting for some years. Mainstream...

The DNA of Customer Behaviour

A detailed knowledge of the customer journey helps a business to, not only evaluate the effectiveness of its marketing, it also helps it...

How to improve the accuracy of your website analytics

When it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics. For most this means...

Diversity & Inclusion :-) Ways to become a more conscious business

If you are reading this discussion document we are sure that you have already recognised the incredible value that Conscious Leadership...

How Good Karma helps society and transforms business for good

We were recently asked by a client why we chose to set up Good Karma Media, our data driven management, PR and marketing consultancy, as...

Discover Your Perfect Audience

Whether you are an ethical brand or not, the challenge of correctly identifying your marketable audience is paramount to business...

Local v National Growing your ethical brand

It is well known that ethical brands are born out of personal experiences or an observed dissatisfaction with what decent people see...

Why we think social enterprise and purpose led businesses are the answer to the World's problems

In 2015 the United Nations announced seventeen long-term Global Goals for social, economic and environmental good. They are important to...