Blog | Good Karma Media

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3 days ago
2 min

The DNA of Customer Behaviour

A detailed knowledge of the customer journey helps a business to, not only evaluate the effectiveness of its marketing, it also helps it ...

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How to improve the accuracy of your website analytics

davecraft9

Nov 24
3 min

How to improve the accuracy of your website analytics

When it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics. For most this means ac...

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Diversity & Inclusion :-) Ways to become a more conscious business

davecraft9

Oct 27
8 min

Diversity & Inclusion :-) Ways to become a more conscious business

If you are reading this discussion document we are sure that you have already recognised the incredible value that Conscious Leadership c...

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davecraft9

Oct 15
5 min

Try Arguing With Einstein

By Jo Edwardes, Managing Partner, Good Karma Media It was 20 years ago now that I wrote a thesis as part of my Executive MBA at Cass Busi...

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How Good Karma helps society and transforms business for good

davecraft9

Sep 29
4 min

How Good Karma helps society and transforms business for good

We were recently asked by a client why we chose to set up Good Karma Media, our data driven management, PR and marketing consultancy, as ...

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davecraft9

May 21
3 min

Discover Your Perfect Audience

Whether you are an ethical brand or not, the challenge of correctly identifying your marketable audience is paramount to business success...

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davecraft9

May 21
4 min

Local v National Growing your ethical brand

It is well known that ethical brands are born out of personal experiences or an observed dissatisfaction with what decent people see arou...

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Why we think social enterprise and purpose led businesses are the answer to the World's problems

davecraft9

May 21
3 min

Why we think social enterprise and purpose led businesses are the answer to the World's problems

In 2015 the United Nations announced seventeen long-term Global Goals for social, economic and environmental good. They are important to...

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davecraft9

May 21
1 min

The power of audience identification

Many socially ethical businesses look in wonder at how the big brands can reach their customers with such ease. We all see them speaking ...

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