INSIGHTS

2 min

Electric vehicles are an obvious choice for SMEs

Electric vehicles (EVs) are a great choice for SME businesses for several reasons: Cost savings: EVs are typically more expensive to...

3 min

The Advantages of Solar Energy for Business

Green Energy: Solar Power As the world's energy consumption grows and climate change becomes a growing concern, many businesses are...

3 min

Ethical Finance Delivers Real Benefits

Benefits for Small Business Ethical finance is an investment approach that considers environmental, social, and governance (ESG) factors...

3 min

It’s a Fact - Improved Sustainability Drives Sales Growth

A Wealth of Evidence is Emerging There’s no point in pretending that sustainability is a subject small businesses and soul traders don’t...

3 min

How Sustainability Recruits and Retains The Best Talent

Environmental credentials recruit the best talent, and helps retain employees Starting the environmental journey is what counts Creating...

4 min

6 Steps to Build a Powerful Digital Technology Brand

Most early stage technology brands are run by talented and highly capable technology experts. But being an expert in technology does not...

4 min

5 Reasons why storytelling is important for brand success

Storytelling is a crucial component of successful marketing and PR, and this year it’s more important than ever (a view supported by our...

4 min

Good Karma manifests from BAU marketing spend

We are often asked by our clients why, back in 2019, a lifetime ago, we chose to set up Good Karma Media, our social value communications...

3 min

Unlocking Supply Chain Potential

Social Value Supply Chain Recognition The Social Value Act is disrupting the procurement process. According to the government social...

3 min

Supply chain suppliers can do more…action rather than words

The move towards more purposeful business is now becoming a mainstream strategy for many mid and top tier businesses. This is welcome and...

4 min

Purpose, On Purpose – Three Burning Questions for 2021

Attitudes towards the role that business can play in the well-being of society have been gradually shifting for some years. Mainstream...

2 min

The DNA of Customer Behaviour

A detailed knowledge of the customer journey helps a business to, not only evaluate the effectiveness of its marketing, it also helps it...

3 min

How to improve the accuracy of your website analytics

When it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics. For most this means...

8 min

Diversity & Inclusion :-) Ways to become a more conscious business

If you are reading this discussion document we are sure that you have already recognised the incredible value that Conscious Leadership...

4 min

How Good Karma helps society and transforms business for good

We were recently asked by a client why we chose to set up Good Karma Media, our data driven management, PR and marketing consultancy, as...

3 min

Discover Your Perfect Audience

Whether you are an ethical brand or not, the challenge of correctly identifying your marketable audience is paramount to business...

4 min

Local v National Growing your ethical brand

It is well known that ethical brands are born out of personal experiences or an observed dissatisfaction with what decent people see...

3 min

Why we think social enterprise and purpose led businesses are the answer to the World's problems

In 2015 the United Nations announced seventeen long-term Global Goals for social, economic and environmental good. They are important to...

INSIGHTS

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