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My wife Sarah and I have recently returned from a holiday of a lifetime to Zambia. We spent a blissful week canoeing 160km down’ The...

Electric vehicles (EVs) are a great choice for SME businesses for several reasons: Cost savings: EVs are typically more expensive to...

Green Energy: Solar Power As the world's energy consumption grows and climate change becomes a growing concern, many businesses are...

Benefits for Small Business Ethical finance is an investment approach that considers environmental, social, and governance (ESG) factors...

A Wealth of Evidence is Emerging There’s no point in pretending that sustainability is a subject small businesses and soul traders don’t...

Environmental credentials recruit the best talent, and helps retain employees Starting the environmental journey is what counts Creating...

Most early stage technology brands are run by talented and highly capable technology experts. But being an expert in technology does not...

Storytelling is a crucial component of successful marketing and PR, and this year it’s more important than ever (a view supported by our...

We are often asked by our clients why, back in 2019, a lifetime ago, we chose to set up Good Karma Media, our social value communications...

Social Value Supply Chain Recognition The Social Value Act is disrupting the procurement process. According to the government social...

The move towards more purposeful business is now becoming a mainstream strategy for many mid and top tier businesses. This is welcome and...

Attitudes towards the role that business can play in the well-being of society have been gradually shifting for some years. Mainstream...

A detailed knowledge of the customer journey helps a business to, not only evaluate the effectiveness of its marketing, it also helps it...

When it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics. For most this means...

If you are reading this discussion document we are sure that you have already recognised the incredible value that Conscious Leadership...

We were recently asked by a client why we chose to set up Good Karma Media, our data driven management, PR and marketing consultancy, as...

Whether you are an ethical brand or not, the challenge of correctly identifying your marketable audience is paramount to business...

It is well known that ethical brands are born out of personal experiences or an observed dissatisfaction with what decent people see...

In 2015 the United Nations announced seventeen long-term Global Goals for social, economic and environmental good. They are important to...