Our social impact is broad, however, we place particular emphasis in four specific areas.
Firstly, when our work with a client is at scale, we can support causes that are close to our clients hearts. This we call our Chain Reaction Programme.
Secondly, solutions that address the root causes and destructive problems that are associated with long term unemployment.
Thirdly, the education and promotion of regenerative and sustainable solutions that will in the next decade help society address the threat of climate change.
Fourthly, the support and expertise that we can directly provide to support non-profit organisations to help them grow their own impact within the communities they serve.
Some examples below;
This programme is an innovative social value solution that creates a win-win scenario for our clients, their causes, and our social enterprise.
We transform BAU budgeted marketing spend into added value through the provision of measurable social impact for our client's chosen cause. Delivered of course through our social enterprise lens.
This creates totally authentic narrative for the benefit of both the cause, and our client, for no additional cost.
Long Term Unemployment
Through work with a number of our clients we have been able to redirect energy to help Mapis CIC attract more funding and understand their social impact. Mapis is an amazing community interest company who help people who have been caught in the long term unemployment trap get back into full time employment.
We are working with Farm Carbon Toolkit CIC, a social enterprise, which helps British farmers understand their carbon footprint and helps them measure and plan for a more sustainable future. We are consulting with them across a number of fronts to help them scale their business.
We have been engaged with a number of local non-profit organisations including, most recently, LoveWorks, who are a food bank and community support organisation. We are helping them raise their profile and attract support and volunteers.
We were delighted to work with Costain Group plc to deliver an amazing community initiative. For the Phoenix Youth Project in Cumbria, which serves particularly challenged communities around Sellafield, we have produced a new website and branding across their multiple sites. Phoenix touch the lives of over 500 kids every year and are making a huge difference within the communities they serve.
We are working with a ground breaking social enterprise start-up who are focusing on helping diverse and under-represented authors get their great stories published and into the market. This project has the potential to change the lives of individuals and also to shift the perception of the publishing community and book buyers alike. We are advising them on digital and brand strategy and content marketing. More to come soon on this...
“Thank you yet again for an absolutely amazing piece of work. It was very detailed, relevant and will help us update our employment services. We will also use it in our funding applications. This is exactly what we needed. You Guys are brilliant! Not only your personalities - great sense of humour, helpful and professional - but a real focus on supporting us to achieve something meaningful.”
Maggie Sikora, CEO, Mapis CIC
"It was brilliant working with Good Karma Media, from the first session the team got their head around the complexities of our business and helped deliver clarity on some communication issues that we were having. Having given them a brief, the results that they came back with were fantastic, and have really provided clear insight into the next steps and how we can deliver clear messages which reflect our company's values. Thank you for your insights."
Becky Willson, Business Development & Technical Director, Farm Carbon Toolkit CIC
"Given their social enterprise business model working with Good Karma Media makes a lot of sense. We hope that Phoenix's new website will add value to the lives of young people across all their youth projects in Frizington, Cleator Moor and Moor Row for many years to come. It will also help them attract more investment and local support through donations and volunteering. This is a great example of how social enterprise suppliers can work collaboratively with corporate organisations to deliver lasting social change at a community level."
John Edwards, Costain Group plc
Our ambition is to deliver an entirely free marketing and communications resource that can support non-profit organisations who might otherwise be unable to afford professional services. We look forward to helping these organisations grow and increase their social impact for the greater good.